Rivalries don't only exist on the playing field. The Shake It Off singer has had some of the best endorsement deals. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. From trademark Coca-Cola to Sports, Juice & Dairy Drinks, Alcohol Ready-to-Drink Beverages and more, discover some of our most popular brands in North America and from around the world. According to AdAge, the worldwide ad blitz earned the pop star $6 million, adding more to his current multimillion-dollar fortune. 50 Cents is the remarkable rapper who initially started as an investor and co-owner of the Glaceau- the company that founded Vitamin water. Endorsement Fees For Top Indian Cricketers. As its first Chief Flavor Officer, Timberlake helped come up with new flavors for the water giant, as well as worked on marketing campaigns and product launches with the executive board. The endorsement was a natural match, since Stamos has proudly touted his Greek heritage since his days playing Greek rocker (and best uncle ever) Jesse Katsopolis on Full House.. your CMS. Related: Which Athletes Earn the Most Per Hour? hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '2e935737-2d85-4e1c-b9f4-91c8d877c570', {"useNewLoader":"true","region":"na1"}); Aquahydrate wasn't doing too well when Mark Wahlberg was offered some while training for his movieThe Fighter. Most famous brand ambassadors highly paid for endorsement deals are: List of Brands Endorsed by Cristiano Ronaldo. 50 Cent, was picked to shill for Vitaminwater when the company saw him holding a bottle in a photo (which, ironically, was an ad for another company). Since then, he starred in several commercials and print ads before ending the partnership in 2021 after 18 years and . Strategic Partnerships, We aim to improve people's lives, from our employees to those who touch our business to the many communities we call home. The simple jingle became immensely popular, and it was only revealed later that the song was written specifically for the campaign, instead of the other way around. Your account is fully activated, you now have access to all content. Great! hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '945ce560-236b-41b2-99d9-638c248e3394', {"useNewLoader":"true","region":"na1"}); Beyonce, arguably one of the most followed and admired celebrities of our time has recently become a "meaningful" shareholder in the sports drink company, according to its founder and creative director Jody Levy. . In 2010, CNBC referred to boxing-legend-turned-grilling-guru George Foremans endorsement deal as the second-best in history, after Michael Jordans contract with Nike. Eva Longoria & L'Oreal. The sheer size of her marketability became evident in 2003, when athletic apparel giant Nike signed her to a massive deal worth $55 million, provided certain contract contingencies were met, according to ESPN. These offers do not represent all available deposit, investment, loan or credit products. She is known for signing an 11-year contract worth $55 million with Dior for its signature fragrance- J'adore perfume. Salton electric grills were obscure until they became Foreman Grills. Oprah Winfrey has openly struggled with her weight for years,so her longtime pairing with Weight Watchers feels uniquely authentic. Then, he signed an even bigger contract to serve as the spokesman for Lenovo, according to a Page Six report at the time. The brand hassponsoreda live in-car camera during theNASCARPlayoffs and created acustombottlefor Wallace. From infomercials and soft drink ads to sneaker lines and fragrances, this generations stars know theyve made it once the corporations come calling. With a net worth of $12 million, shes not one of the richest female athletes in the world yet. Jennifer Aniston is counted among the highest-paid actresses in Hollywood after her enormous success in the final season of FRIENDS, where she made $1 million for each episode. Similarly, coca-cola must come up with celebrity advertisement and endorsements by selecting different celebrities belonging to different age groups to influence consumers between the age group of . It was the first brand to sign a deal with James after he was drafted into the NBA in 2003. 2. According to a report from CBS News, the latter contract alone earned her $3 million a year. The most sincere celebrity endorsements happen when the celebrity actually uses the product. Although Jessica Simpson didnt earn quite as much money as Diddy and Alicia Keys did from their deals with Proactiv, the singer did pull in a pretty penny from her relationship with the acne medicine company. By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. One thing holds true here - there isn't an option for any other water to EVER get product placement (at least in a scene with him) in a Mark Wahlberg movie. While she didnt typically post on her socials about the drink, her sponsored tour and many commercials allowed Taylor to introduce Diet Coke to an entirely new generation of soda drinkers. And 60% of that figure or $94.5 million came from pitch deals with brands like Head & Shoulders, Pepsi, Quaker Oats and CoverGirl. Using a different influencer-marketing pricing model, a little more focused on results, brands might expect to pay somewhere in the $250 to $750 for 1,000 engagements (Digiday/WebFX). Kylie Jenner: Puma, $1 Million. Diet teas, beauty products, and gummy hair vitamins have all made it to her feed, but she was doing endorsements even before she became the pop culture staple she is today. But the most intriguing thing is, a large fraction of their income comes from the brands they endorse. Find us online at HollywoodBranded.com. If your organization is interested in becoming a Stacker And just like a Hollywood movie, he became an instant fan of the bottled water. While Charles had appeared in Coca-Cola commercials in the 1960s, most pop culture aficionados associate the singer with Pepsi thanks to this ultra-popular ad campaign. Coca-Cola Packaging Evolution. Part of the reason Coach might have been drawn to the singer is Gomezs massive Instagram following of more than 104 million, which earned her the top spot in terms of popularity on the platform two years in a row. Let's get started! Like fellowNASCARcolleague Joey Logano, Denny Hamlin is not shy about reppingCoca-Cola. In 2012, Twilight star Robert Pattinson inked a $12 million deal to serve as spokesperson for a mens fragrance line from Dior, according to an E! Which is a BIG WIN for the brand. Rita Ora has a reported net worth of $30 million in 2023, a . Endorsement Fee- 5 to 7 crores a day. including The Hoopers and a recent series that makes it seem likePaul is best friends with his State Farm agent. ENDORSEMENT Celebrity endorsement is just a channel: Companies must realize that having a celebrity The answer is no, he created some "market noise.". When Brad Pitt signed a deal with Chanel No. All Right Reserved. Commercials released by Nespresso feature some of the most famous faces in movie and television history but one gets paid more than all of them. Burt Reynolds. The best celebrity endorsers can even become synonymous with multiple brands. Although the company is three years old, it has since jumped into the spotlight with the investment of the music phenomenon - showing just how powerful celebrities can be to a brand. In 2002, Catherine Zeta-Jones signed a two-year contract that paid her eight figures a year. And they mean a lot to the brand, as all of a sudden, the brand is able to compete against Fortune 1,000 brands in terms of celebrity cache and garner fan interest -- without paying the enormous endorsement fees. Later at age 13, she became the youngest player ever to cut for the LPGA Tour. But in 2013, he renegotiated, according to a report at the time from Reuters. After learning what he was drinking, he recruited friend and fellow celeb Sean "P. Diddy" Combs to invest in the company with him. Join Over 30,000+ Marketers Who Read Our Blog, his is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers and the health of people and our planet. The New York Times reported the soda giant was thinking big far beyond TV or print ads and was aiming to get into the Beyonce business.. Teams of the NBA ranked by revenue 2021/22; NBA league & teams sponsorship revenue 2010-2022; In 2012, Irving starred in his first commercial as his elderly alter ego "Uncle Drew." 6. Salton electric grills were obscure until they became Foreman Grills. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). In the fight for soft . These offers do not represent all deposit accounts available. And according to the star, it's not just a business move. Like most things with Bieber, the backlash was strong, andearned him a parody sketch on Saturday Night Live. The collaboration continued throughout James career including when he was with Miami (teaming up withSpritefor a customizedSprite6 Mixflavor) as well as with a foray ofadditionalmarketing campaigns. During his highly anticipated 2017 fight against UFC star Conor McGregor, Floyd Mayweather earned $25 million just by selling ad space on the clothing and accessories he wore during and before the fight. What's better than having celebrities like Ian Somerhalder, Nikki Reed, Norman Reedus, Olivia Wilde, and Alec Baldwin crash . 3 The Coca . Coca-Cola is a very famous multinational beverage company of America. The most expensive celebrities for promotions are: Taylor Swift. Although he is retired his brand is enough for him to earn a wealthy sum. "Coca-Cola, ugh," he said. In 2007, giants like Peyton Manning and Tiger Woods saw to it that $25 million was not a huge deal in the world of sports endorsements but it was certainly a big deal for NASCAR. 10. More importantly, Jordans affiliation with Nike launched his own spin-off brand, Jordan Brand, which until recentlywas the #2 best-selling sneaker company in America. Thishasmade her hundreds of millions of dollars in profit. Foreman Grills was formerly known as the Salton Electric Grills, but not very famous. He'sAquahydrateall the way hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '546f2ad2-5a97-4961-a08b-30a502f62f7c', {"useNewLoader":"true","region":"na1"}); Actor, singer, and nowinvestor? The company reportedly paid her $12 million, plus sales incentives. While McConaughey began his career as a goofy hunk in films like Dazed and Confused and The Wedding Planner, his evolution into a sophisticated actor in Dallas Buyers Club and True Detective allowed him to endorse more sophisticated brands like Lincoln, which, in turn,got mocked by Saturday Night Live. Following the success of 'Share A Coke' campaign which rejuvenated relationships, Coca-Cola India has taken the personalised campaign further with #SayItWithCoke. It came out as one of the biggest celebrity endorsement deals when the Jackson' s deal resulted in an immense increase in the market share of Pepsi with sales of $7.7 billion in the year 1984 with a drop in Coca Cola's market share. CEO of pharma giant on why the company is . Top athletes in the world make money through Endorsement deals, appearance fees. They teamed up with Patrick in 2006, and the relationship lasted for nearly a decade. The most lucrative celebrity endorsements pay the worlds biggest stars more money than they make from their movies, concerts, shows or on-field performances and could become an even more important source of income in the time of social distancing. In 2014, the company soda giant 7UP made a contract worth $30 million with DJ Tiesto for the company's signature drink, reported by Billboard. According to a 2015 report by Page Six, the actress who played Rachel Green signed a deal with the worlds largest international carrier that was worth $5 million. studio, network or celebrity. These courses are for brand and agency marketers to provide insight into how influencer marketing strategies work, and the best practices and strategies to make them do so. Hollywood superstar and tech venture capitalist wizard Ashton Kutcher was already a veteran spokesman in 2009, thanks to a lucrative endorsement deal with Nikon. Radar Online reported at the time that because she assumed shed be teased for the subject matter, she wanted to get as much out of the deal as possible. The Guardian reported at the time that Pepsi paid upwards of $50 million to work with Spears, making it one of historys biggest contracts at that time. Coca-Cola were major sponsors of the UEFA Euro 2020 tournament, but Cristiano felt it was . 9 LeBron James. Each star has an important stake in the company - which shows consumers that they truly believe in the product they hawking. Pepsi was overwhelmed with this outstanding result and signed another deal of $10 million for global target . Related:Which Athletes Earn the Most Per Hour? The relationship lasted for more than 30 years,and is one of the longest-running celebrity endorsements in history. Its renewed partnership until at least 2032 . . This list of 30 famous celebrity endorsements features actors, athletes, and entertainers who have parlayed their fame into even greater paychecks by aligning themselves with everything from shampoo to life insurance. In 2004, Jackson signed a deal with Vitaminwater's parent company, which landed him a minority stake in the business. And the compassion towards Beyonc by her fans made her the best suitor by Pepsi. The campaign was widely lampooned for its silliness, but Pitt got the last laugh and a $7 million payday. In doing so, youre agreeing to the below guidelines. Shes the leading lady in a string of Natural Match hair color commercials. Spieth has highlighted the brand on his social media as well. Hip-hop artist Drake has a favorite soda, and that soda is Sprite. The multi-year collaboration with the Los Angeles Lakers star will see the multinational corporation activate its portfolio 'in unique and . CocaCola with Coffee Mocha hits shelves next month, joining the already available Dark Blend, Vanilla, Caramel and Vanilla Zero Sugar in the ready-to-drink (RTD) coffee aisle. Most notable endorsement: Diet Coke - $26 million. The contract, which features radio spots and TV ads, earned the superstar $26 million. 01/19/2022. That's mainly because of her successful endorsement career. Jan. 18: Los Angeles Lakers star LeBron James leaves Coca-Cola after 17 years to . Top Earners: Richest Actresses of All Time. Even then, Wie was no newcomer. However, his likeness continued to appear in ads for the brand, as he had created a tied-in awareness of his image to the brand's - which was beneficial to both. However, celebrity brand endorsements are very much relevant in China, and practiced throughout many industries. Michelle Wie is widely famous for her several endorsements worth millions of US Dollars. 30 Celebrities Who Went From Rags to Riches, Samuel L. Jackson and 34 Other Celebrities Who Got Rich and Famous Later in Life, Lessons To Live By From These 13 Rags-to-Riches Athletes, Big-Name Musicians Who Are Dropping Albums During COVID-19, Serena Williams and the Richest Female Athletes in 2023. Company Provides 2022 Financial Outlook. In 2006, clothing company St. John was in the middle of an identity crisis, according to the New York Times. Appealing to botholder and neweraudiences with her penchant for lovable rom-coms and her timeless role inFriends (which has remained a hugely popular series especially after being added to Netflix),Jenn's ads for the company are cute and likable. In a recent news, Coca-Cola lost around 4 billion after the Portuguese Footballer, Cristiano Ronaldo moved the Coca-Cola bottle aside. Taylor signed a deal worth $26 million with Coca-Cola for promoting Diet Coke. Pepsi needed an edge over Coca-Cola, and for a shining moment in early '92, they accomplished it with the perfect storm of a celebrity endorsement through Ms. Crawford, a brand re-skin and a cultural centerpiece launchpad (the Super Bowl). versa. The Los Angeles Laker has had an illustrious history with thesoft drinkbrand. As one of the most beloved NBA players in history, ONealendorsed everything from Buick to Taco Bell to Radio Shack. republish under a Creative Commons License, and we encourage you to The company reportedly paid her $12 million, plus sales incentives. Check your inbox and click the link. A powerful short film featuring The Huni Kuin Tribe of Brazil, created by Sage Foundation, sent a warning to the western world during . Spieth has held his sponsorship deal with Coca-Cola since 2016. And through these celebrities and their enormous fan followings, brands get plenty of benefits and brilliant promotion tactics. . The . An interesting thing to note is he has also endorsed with Coca-Cola in the past. How did Coca-Cola lose $4 billion Coca-Cola VS Cristiano Ronaldo Complete story. Copyright 2021 Privacy Policy Subscription Terms Terms of Use Sitemap Site by Artillery, Copyright 2021OpendorsePrivacy PolicySubscription TermsTerms of UseSitemapSite by Artillery. Billboardcalled the ads "the cutest Diet Coke commercial you're ever going to see," and the campaigncoincided with Swift transforming from country music darling to full-fledged pop princess. In 1900, singer and actress Hilda Clark were featured in Coke's ads (some of which were on tin trays - an early form of practical product promotion) as the 20th century began. Posting contests, promo offers, event sponsorship, partnerships, etc. Coca-Cola Script Recycled Bottles Unisex Tee . After investing a reported $1.5 million dollars in the company in 2010, Madonnawent so far as to say that she drank Vita Cocoevery single dayon her tour. The World Cup winner activatedCoca-Colaon hersocial mediaduring the USWNTs championship runlast year, and in thecelebrationsto follow. Take a look at our blog that helps outline a plan for your brand to feel confidant in your partnership: 6 Steps To Safeguard Celebrity Endorsement Partnerships. You've successfully signed in. Heres a list of top Indian Cricketers & the price they charge for brand endorsements. According to AdAge, the worldwide ad blitz earned the pop star $6 million, adding more to his current multimillion-dollar fortune. Some commercials feature celebrities, and some depict unique characters, but NBA All-Star Kyrie Irving did both for Pepsi Max. The German shoe company agreed to pay the runner $10 million a year. Incidentally, Ronaldo moving the bottles also coincided with the soft drink giant losing $4 billion, which added fuel to fire. With Beyonce's investment in WATERMELON WATR, a sports drink company, she joined a growing trend of celebrities investing time, energy and (gasp) sometimes their own money in non-alcoholic beverages. She apparently actually appreciates what the company stands for. Also be sure to check out these blogs our team wrote on how to best work with celebrities! Take Michael Jordanits not hard to think about the various companies he endorsed over his legendary career (and well into retirement, too). Part of the reason Coach might have been drawn to the singer is Gomezs massive Instagram following of more than 104 million, which earned her the top spot in terms of popularity on the platform two years in a row. Twitter, Opendorse Expand NIL Partnership to Help Student-Athletes Monetize In-Game Highlights, The 5th Annual Opendorse #AthleteDriven Awards. The campaign aims to deepen . Take a look to find out about your favourite cricketer. In 2003, McDonalds signed Justin Timberlake to head the companys now-famous Im Lovin It campaign. -. Get advice on achieving your financial goals and stay up to date on the day's top financial stories. In 2015, it was reported that Real Housewives of Beverly Hills star Lisa Rinna was paid a full $2 million for a single ad for Depend adult diapers. Losing traditional customers at the expense of a failed campaign to lure a younger generation of buyers, the brand turned to superstar Angelina Jolie for a solution. She reportedly signed an 11-year, $5 million-a-year contract to pitch for Diors signature fragrance, Jadore perfume. Interested in learning the ins and outs of making Influencer and Celebrity Marketing work? 5 for $7 million in 2012, he must have known that Nicole Kidman earned nearly twice that amount close to a decade earlier. For a woman who famously seems impervious to the aging process, people were no doubt swayed to try the product. Cristiano Ronaldo is very particular about the brand he promotes and endorses. The 2X Olympicmedalist has made a name for herself at the age of 20, having secured lucrativeendorsement dealswithNikeand Toyota. Taylor Swift is the brand ambassador of some of the biggest brands in America which listed her with the A-listed endorsement deals. Soon after, Jenner released her Puma Fierce line. NBA slam dunk champion Blake Griffin won his 2011 dunking crown byjumping over a Kia OptimaKia being an NBA sponsor at the time. Read: Lessons To Live By From These 13 Rags-to-Riches Athletes. Actors John Hodgman and Justin Longstarred in the famous Apple commercials that positioned the Mac as young and hip versus the stodgy PC. Social Jockeys are some of the original "gig workers" because they work as independent contractors. When it comes to endorsement, it is not only confined to the actors or actresses. Access Our Full-Length Videos, Transcripts, Audio Files Infographics & More!!