What is so great about having your own stores is that you can deliver on the trust value of your brand and in this way control your image. The passing percentage was 1% and Shagufta managed to get through it in 4 years. It was especially important for her considering both her areas of work are very different from each other. Sana has been blessed with incredible support from her family, friends, and husband. According to rebel TV, Sana Hashwani's Coronavirus was discovered when her test came out positive. But 27 years cant all be smooth sailing. We have done some of the biggest homes in Pakistan. This way, even after 5 years of not working professionally, she was able to retain all her knowledge. So, you know, everything excites you.". When you are invested in a company as the owner, the company is more successful because your name is there and you dont want to put rubbish in a store. What went wrong and how can I correct it? Salina now tries to go through the day in a disciplined manner but this is an alien concept to a lot of people. When youre younger, little things seem big. She is a mother to three teenagers and even though she has much on her plate, she is a constant learner and strives to keep adapting with time. On this Wikipedia the language links are at the top of the page across from the article title. Theyre going to trust Mohsin. Today, almost 30 years on, the brand is still defined as a trailblazer for upcoming brands and has become one of the . In fact she entered this field because of her own skin troubles. But with Paperazzi they changed their pace completely. She is a makeup artist She is an entrepreneur She is a problem solver "I'm a makeup artist and own a salon and a photography studio." At 40, Bina Khan feels like she has achieved a little and has a long way to go. I dont ever want to disappoint them, explains Sehr when talking about her ambitions. Safinaz laughs when I mention that; she says she has to buy her own designs and then wait forever for the indispensable master sahib to find the time to tailor them. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; she's helping her understand the market dynamic so she can start her own label. Pakistan barely has any trade schools or any sort of government support, and despite that, we see so many pioneers emerging. Today shes a mother as well as the co-founder of two companies, Yoga Ex, Pakistans first revolutionary hot yoga studio and Ultimate Detox, Pakistans first cold pressed and raw food juicery. Its not about money, its about usefulness., Bina is all about self-care. In 2021, "Mahay" collection, broke all records ever made in fashion industry with ever highest sales worldwide. It reaffirmed to me that I am capable of doing anything I want to. Thank you Shagufta for teaching us it is never too late to start anew, for teaching us to have faith in ourselves and embrace each challenge with a stride. Among other things, her daily to-do lists also have son time during which she focuses just on her son. Elite people with excellent financial resources making products for elite. There were fights, logistical problems, and breakdowns but they always kept on pushing. Sana proves that hard work and consistency pays off as long as you keep trying new things and is a motivation for women to take risks. SH: We will; with prt and lawn we have already done it. They both turn up to work in their own designs, everyday, and are actually - even at their age - their own best models. Sana: Everyone wants this economy to go forward, so with everything being documented, businesses . Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. Sana Safinaz is part of SSFR (PVT.) Why would a young girl like Sasha or Zuwair (Safinaz and Sanas young daughters) trust a 50-year-old? Sana and Safinaz are the most non-political and pleasant people in the field. That creates a nice balance and helps me unwind., While Iqraa always seems to be on the top of her game, she too, has had her moments of weakness. To handle the business aspect, we are hiring professionals to push it forward. Sometimes you need to take a detour even when the goalpost is within your sight. And it didnt stop there. I am loving every bit of it at the moment, she says with contentment. We did it purely out of choice. Included on the apparel side is the brands latest venture in retail. Your time is not necessarily your own and having the support of your family is imperative. We outgrew them. Due to her versatile nature she is well known among her fans across the country. A chain of Sana Safinaz retail outlets opened in 2013 across Pakistan providing the latest in trendy and contemporary ready to wear clothing of both western and eastern aesthetic as well as unstitched designs, accessories and footwear. So the price is a key point.". A: How did you start? If you start thinking like that, youll be able to figure out your way through any situation. As a woman you have more responsibility of raising your kids well even if the father is very involved. Despite all this it is an achievement among theie friends as no one else did. Sana Hashwani. For a short while, Seveen did have a bit of struggle dealing with students who were so close to her own age but very soon she realized this is, in fact, her strength. Text Us @ 9095 (For Residents Of Pakistan Only). ", The News International - Copyright @ 2010-2023, The little prince and the art of perception management, From Pakistan to Jordon, with love from Jimmy Khan. SM: In retrospect I think that had we had business degrees we would have been savvier, although our baby steps toward the bigger picture worked for us. Included on the apparel side is the brands latest venture in retail. If you can dream it, you can do it.. Anugerah. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. Shaping them into free thinking girls in a world where there are so many norms to follow is my miracle moment. Sehr is an amazing mother, values all her relationships and is extremely dedicated to her work. I know how to strike the balance between being their teacher and also their friend. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. For example, if there is a bleed on a shirt, customers can return it to one of our stores and if the complaint is legitimate, their money will be refunded. That doesnt mean you should be cold but know what is best for you- emotional health is very important and it should start at the level of our children where we teach them how to deal with their emotions and how to be confident with their presentation., Even women like Sadaf who are very passionate about their work, feel weak at times. I also do wall art, pen and ink drawings, and have also done a few low key shows. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. She is someone who values the lessons life has to teach. Sana Hashwani and Safinaz Muneer were in conversation with Mariam Ali Baig. People dont understand the value of time; they stumble to their 11 am meetings at 1. I used to be on a call every other night, so Id leave home at 5 am and Id come home the next day at about 2-3 pm. We are going to be at this for some time. I am really excited by design because right now you have these tremendous school of kids coming out. SM: The biggest problem is finding skilled labour, although in 10 years time you will find that skilled labour, because the industry will demand that those people come forth. What is the use of it? I will miss the fashion week and it will not be the end of the world. Mehr gives maximum time to her children while they are up but after their bedtime its all about self-love. "Were changing the concept of bridal clothing in Pakistan, were trying to add more stuff to it and weve even started our own couture page for it. In carving her career path, she does feel bogged down sometimes because of the demands she has to meet as a mother. Sana has managed to sail through, learn a lot and its been an amazing journey so far. Public asset : 397,260 USD. Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied designs. I am trying to progress to a newer place and learning new things. After failing to get into any college in Karachi, Shagufta decided to pursue her education privately. A: So it is contained? It has a huge filter down effect. We meet at the Sana Safinaz studio on the Mai Kolachi road in Karachi; its a little wooden door that opens to a wonderland for women. In Pakistan, any business owner could actually run an IDP camp I think! Sana Hashwani has recently returned from the United Kingdom. She also loves spending time with her husband, we are one team, once a week we have date night.. I consider myself a work in progress. Sanas journey began as a student in New York. Both of the hotels were converted into Marriott brand in 1990s. Our lawn business has been going for the last six years and it is galloping now. "Everyday we have so many new goals and so many new challenges and so many new avenues we keep embarking on. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. (KHI) +92-21-3561-3066/7 Haroon House Dr. Ziauddin Ahmed Road Karachi, 74200 Mehr realized that mistakes happen, and that they didnt have to be as hard on themselves as they were. Dont they worry about being plagiarized, as the copycat culture has snowballed in the past decade or so, with the countrys major designers worried about the lack of regulations when it comes to intellectual copyrights. She is taking care of other peoples wellbeing and saving lives. For her, family comes first and she doesnt believe in living a life with regrets. Sadruddin Hashwani is a businessperson who founded Hashoo Group Ltd. and who has been the head of 20 different companies. . I come from a family of very hardworking women. Very admirable ladies.have created millions of jobs. Sadaf makes it a point to make up for the lost time later when she wraps up her work. Such a time too, passes.. Before, I would worry about the gender and looks of the baby. Read More: Daughter of Sana Safinaz's owner Zevair Hashwani tests positive for COVID-19. At Sana Safinaz there is always something happening - theres even a store raid and bloggers meet for their 2019 luxury lawn this week - and it happens with good taste and creativity. If a woman is successful, it is for the betterment of the family, not just financially, but in the way that she is able to prepare her children for the real world, believes Seveen. Correct me if I am wrong. So, if I was racist, the impact is massive. Your focus changes once you become a mother. Until recently, we were completely hands-on and did everything ourselves, but we have realised this will not work anymore. When youre unhappy, put on a nice big smile, tell yourself Im happy and your physiology changes your psychology., The dynamic Salina is a proponent of work-life balance. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field just the love of fashion. Shagufta was ready to take on more challenges. ", "It excites us, we love it," Sana is quick to respond. It was like climbing a mountain. Its something that makes her day. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? A large family; 4 siblings, very hands on parents and a lot of love that goes around. "One of the recipes for success is failure as well," Sana is honest to admit. For the nights she stayed awake for me, perseverance she taught me, love and care she gave me, thank you mother. She is glad she made the decision to give more time to her family and now is busy being a good wife, daughter and an arts instructor. Every woman should have the ability to support herself if she chooses to. So now when I go to a wedding, I take it as a celebration of the success of the parents, she says. The business of fashion has become tremendously exciting because its highly challenging. "We came in as two very young girls," smiles Sana, "set up a business and we sort of led the path. We started retail, not knowing a thing about it. You dont have to be glued to your kids the entire day. When you are young, you are fearless; you are at the beginning of things and you experiment. It is the little things that bring the greatest of joys in life and it is the willpower that knows no obstacles. Miracle Woman Seveen Muneer is cheerful, affable and just the right blend of tradition and modernity. In May 2011 in a press conference, he expressed his support for Pakistan and its institutions, particularly military and expressed confidence in the abilities of Pakistanis. SH: This happens. Be proud to be brown! "I took it very seriously. What helps them retain their sanity, other than having solid and well-rooted personal lives, is the fact that - as a corporation - Sana Safinaz has become very independent. Sana and Safinaz are the most non-political and pleasant people in the field. . View Sana Hashwani's profile on LinkedIn, the world's largest professional community. "Ready to wear bridals is not a new concept but its new for us," Sana explains. "Our finger is always on the buzzer," says Safinaz. Would ve been a story if lower or middle class girls had made it. Nishan-e-Imtiaz (Order of Excellence) is the highest honour given to any civilian in Pakistan to recognise their achievements and outstanding services for the country. Rich getting richer. It was crass. SM: When we worked for Lakhany Mills there was only one collection a year and we got paid for it. She is what she is today because of her mother. Iqraa has her mother to thank for making her the enterprising person she is today. Mehrs children are her little miracles. As a surgeon, a woman has to understand that if she is not able to be there at all times for her children, it is because someone else needed her more. There are no tried and tested processes, and unlike other fields where once the formula is worked out, you can keep doing it 24/7/365, we have to reinvent ourselves five times a day. You have entered an incorrect email address! With lawn we could have simply hit the cruise button and stayed there; we would not have gone into retail and been very happy. With around 30 stores nationwide and a brand that ranks in the top three in terms of ready to wear in the country, Sana Safinaz not only command respect and recognition but they keep proving themselves worthy of it. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. sana hashwani corona test . A: So the brand is very much associated with the two of you? It is a time when fame and fortune is favouring the commercial favourites as opposed to the creative experts. "Were not arrogant," Safinaz echoes the thought. Sana Hashwani Safinaz Muneer: Headquarters: Karachi, Pakistan. Hashwani took to Instagram to confirm that she had tested negative for the virus. We never think ahead of ourselves; we take one step a time. SM: Wherever there is a demand, there will be a supply. The bridals have excited us in the last two years and were changing things up. Her house, according to her, is a madhouse. She was considering getting a Masters degree but decided to test the waters out here in Pakistan. This is about two Pakistani women designing for Pakistani women, and when you get that instinct down to a pat, there is very little that can throw you off track. We have invested heavily in our brand and we have to think where the brand will be when we are not there. He authored his memoir 'Truth Always Prevails' in 2014. Instead, she took up hourly based teaching assignments and started teaching CA students. That was a tough time when its your first born, you feel guilty. Yet, she says dig in your heels and keep going. Wow, never heard that one before. You need to keep focusing on taking it forward. A: What made you decide to go into retail? Thats how I dealt with it, by not feeling guilty, says Sadaf with a smile. After Shaguftas children got older, she switched back to a full time job. Being a mother is hard work. Running a business in Pakistan is a challenge in itself. We steer the conversation back to fashion and the fact that theyve just gone and revolutionized wedding wear in Pakistan by launching a range of ready to wear wedding wear. At that time she was opening her current salon. If a customer buys one of our products from another store, there is no guarantee they will refund your money. The same goes for interiors; people are not interested in our team designing their house, they want to talk to us; they want our vision. She believes that if one pursues progress then every setback and every challenge is motivation to work even harder. We started with light evening wear and it snowballed; the vision came in the last 10 years. In those days, if you worked, you were sad. Her strength and support is the reason behind the success of each and everyone in my family. Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. It was then that we started to think about doing lawn on our own. They have to be quite serious, have to be more composed, and not kid around. You need to be very liquid because you have to keep re-inventing your stores and opening new ones. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. ", "I couldnt sleep for a month," Sana then recalls the many times her lawn campaigns were targeted for being elitist or racist. Amin A. Hashwani is Chief Executive Officer & Executive Director at Landmark Spinning Industries Ltd. A: After prt are you contemplating another big project? To a certain extent this is what we are doing with retail. Sana has 1 job listed on their profile. Sadruddin Hashwani has become the first businessman to receive Pakistan's top civilian award: Nishan-e-Imtiaz. The answer for them too might lie in starting the day with yoga to inhale confidence and exhale weaknesses. Currently Im working as COO of AKU hospital, clinical labs and outreach services. [1] In 2014, they celebrated their Silver Jubilee on completion of 25 years of their retailing history. Currently Sana is heading PR for Sana Safinaz while simultaneously being their brand representative for Outhouse Jewelry. With jewelry Ive brought in to Pakistan the biggest challenge has been dealing with the customs and shipping departments. The . Iqraa Hassan Mansha started off with a very small boutique hotel in Lahore and has recently opened the state of art Emporium Mall, which she calls her gift to the people of Lahore. There are times when you will have to choose between motherhood and work. [7] In Pakistan, there is no proper system but Bina also sees this as a great learning experience. I am the face of bridal. I decided to go to US for training and when you went into residency, for every 6 men there was maybe one woman taken in, she explains. SM: We are too young; just two and half years into it. Worrying about what others are doing will never take you anywhere, Sehr proclaims. During college, I earned my own pocket money working in the kitchen, alumni house or the library. Making it into a professional business is the key.". I design lawn entirely on my own. Achievements taste the sweetest when they are shared with your loved ones, she says with a smile. While Sehr believes prioritizing is the key to success and that is exactly what helps her manage each day as it comes, her life is not free of challenges. I had a lot of issues with the pregnancy. If you come up with something this year, you cant do it the next, because the copiers will be doing it, so you have to keep rethinking your way forward. Being human, she obviously gets tired and drained out. In the general populous there still isnt acceptance. She admits surgery is a difficult field to be in and balancing professional and personal life is not an easy task for a woman who decides to pursue it. The three of us sit together and we trust Mohsin because of the youth factor. It was her fault she was in this situation and it was time to make amends. Trained as a colon and rectal surgeon, as well as a general surgeon, Dr.Sadaf Khan is currently working at Agha Khan University, Karachi, as both; a clinician and an educator. There isnt an iota of insecurity in what shes doing; Safinaz is generous and is going out of her way to help. The field comprised of only a handful of women at that time. SM: Retail is only as good as your team is. She has chosen the CEO of an upcoming hotel brand in Pakistan, the Editor of Paperazzi, a Yogi turned entrepreneur, a highly dedicated surgeon, a PR Guru, a fashion designer, a versatile professor of Art at IVS, a Chartered Accountant who is the COO of AKU facilities and last of all Karachis most well known Makeup Artists and Entrepreneur, Bina Khan. A whole campaign was organized around the 100th issue which became a huge social media success. Sadruddin Hashwani is a Pakistan based business magnate, author, and billionaire. It wouldn't be wrong to call Sana Hashwani and Safinaz Muneer revolutionaries when it comes to their . SH: And a very exciting one. "The minute we dont have it we start to get bored. Sanas favorite remedy is getting massages, even if she has to call someone home to get it done. If, for example I take inspiration from a 15th century Turkish motif I see in a book and then expand or merge it with something else, I have owned it. In our society a lot of women depend on their families for little things that provide them happiness. With her family right by her side, she is sure to make a special name for herself in the field of art and design in Pakistan. However, the news is entirely fake as Sana Safinaz issued an official statement, also showing Sana's COVID 19 test results which turned out to be negative. But Im not. Elitist, and Impractical and expensive for the average woman. There are moments of weakness, she admits, when one is on the go all the time, trying to do so many things simultaneously. The lady who doesnt earn any money may be running a charity school so as long as youre doing your bit for the earth why not. Her Miracle Moments are many, including the days when she helps out a patient or a simple moment such as spending quality time with her children at the dinner table. Today, Mehr is the publishing editor of the popular and trend-setting weekly Paperazzi. I never imagined I would do it one day and seeing it unfold in front of my eyes was a moment of immense pride for me. With the pace at which shes going, we wont be surprised to find Sanas achievements gracing magazines more and more frequently. Now, Paperazzi is on its 160th issue and the pressure is on. The CEO of Nishat Hotels and Properties, this young mother is successful, patient and extremely down to earth. She remembers once she spent the whole day working and setting up the juice bar with her partner without having eaten at all, which made her literally black out. They have . Confidence matters. Abroad retail is massive. This is a one-on-one business; nothing is available from a store, because the minute we open a store, the market will be flooded with copies. Design schools are another phenomenon; they are very good resources to find designers. After a lot of contemplation, she took the most difficult decision of her life; she moved back to Pakistan and started working with Sana Safinaz. She was in a relationship with a man named Ismail Khan. Today India looks at our industry; their prt market is not as organised as ours. We saw that no one else was doing designer lawn, so we took it on ourselves and took the brand from X to Y.