And most of it is due to the monolithic multinational corporations and their greed for two synonymous and interchangeable terms money and power. So many have been canceled, deplatformed, or branded as racists for speaking the truth that I think a vast majority are now scared to even engage in the discussion for fear of losing friends, jobs, their reputations, etc. (Thats got to be by far the most unrealistic thing Ive seen all day. that detergent is not that good, but that is besides the point. Considering how many Jewish people are said to own and run media companies, the lack of Jewish representation does indeed strike one as odd. https://en.wikipedia.org/wiki/Uncle (no picture! This has gotten way worse in 2022! Last thing the diversity officer in major companies that must approve all advertising is root of the problem. We all have! And it all just aint about a disproportionate amount of blacks in commercials. If you dont like what youre seeing from the brands that want your business, the best way to let them know is to contact them and tell them how you feel. Isnt that interesting? I guess this is what makes me mad it feels disrespectful, not just of folks of color, but also of my intelligence. This was the first tournament comprised entirely of transgender and nonbinary players, with around 80 participating! I think the dramatic shift in commercials is very odd, mostly because I cant quite figure out what corporate America is trying to do. Wish the 80s and 90s were back, where people actually cared about each other and understood each other. Its absurd especially given the lack of Asian American representation. I am glad The Awakening is happening Im just worried that it might be too late. And theyre shown eating burgers, guzzling beer, and lying on the couch with a remote when theyre not robbing houses. And lastly, the attack on white males in commercials has been going on for years. But a breakfast cereal company? As society becomes more focused on diversity, audiences expect to see that diversity reflected in marketing and ad campaigns. The first step in correcting Fake Ads is to boycott the products with letters to the companies. Your comment reminds me of what I used to hear some 15-20 years ago, about how damaging negative stereotypes in media can be. Now imagine how much I loathe the crap thats being dished out in all forms of media, but especially commercial advertising. I hate to say, but I think it truly fuels the fire for even more racism. Its all so insincere. It should be degrading them as it totally erases their culture and transforms them into white culture. Portray those stories in your marketing. (Look into Klaus Schwab and his buddy Yuval Noah Harari, the World Economic Forum, the annual Bilderberg meetings, and The Great Reset if youre curious, but do it using a web browser other than Google maybe Brave or Qwant to get the best results.). I realized its because advertisers dont want to feature men but when they have to it sure as hell wont be a white guy. Communications, PR, public affairs & media relations executives from Forbes Communications Council share firsthand insights. Interesting observations, Linda. Im getting sick of TV in general. But the point is in The Cranky Creatives response, which is spot on. Very clear & accurate message!! This just divides the people. Todays Madison Avenue seems almost as preoccupied with social engineering as Hollywood. (And Im just going to say it: Barack Obama, the so-called Great Uniter, did more to damage race relations in this country than any leader in my lifetime. Thank you. The biggest lie I see every day in TV in ads is mixed couples with a white husband and black wife. Use Brave browser instead of Google; get off Facebook; find an alternative to Twitter. Ive seen plenty of representation of women in hijab, though. and the buffoon, always a white guy, UNLESS the actors are ALL of color, then a buffoon would be allowed. While interracial marriages are certainly more common now than they were in the past, I see very few black-white couples in the real world. I think many of us would agree that it does none of us any good for advertisers to continue to push such silly and unrealistic representations of people of different races. Unfortunately, I dont think there *is* a way to raise this discussion in a larger public forum not without risking being cancelled and called a racist, bigoted homophobe. Sadly, its just one more example of advertising professionals being crap at their jobs, as half-hearted efforts like this fail miserably to engage or connect people or pass the smell test with anyone. Ive been thinking of writing a boilerplate type letter that I can use so I dont have to type my complaints & observations 100s of times. Yes, just like race, the mouth-breathers behind all of these so-called equity movements have gone way overboard with regard to the representation of womens bodies. So advertising does no good to the advertisers because I flip through all these commercials and TV shows. Who is committing the crime currently?.. A breath of fresh air. Black Hip-Hop stars are stereotypically viewed as successful therefore that image is often used in association with a brand/product. I hope advertisers read this! I probably wont find it because, as you say, there are many forces at work here. The problem as I see it is that black people are the most racist people there is. Keep watching CNN and MSNBC! And third, inner city public school systems are often limited by teachers unions. Is it just me, or is the world falling apart? The advertising industrys complete disregard for accuracy, fairness, or authenticity is truly breathtaking. Most of the modern worlds issues stem from the hidden bitterness towards our own dads that were either present and imperfect or vacant altogether. Dont worry about opening up new segments, just focus on the market segments that do buy from you. I, for one, really appreciate your post, and might suggest that in todays political climate youre not as socially far left as you think. It MIGHT be saying, instead, that there is no way any one is taking a chance to piss off a black Karen who thinks the buffoon or clueless black person is a form of a micro-aggression, or subtle racism, or some baloney like that! Not only that, but I see very few women who look like me. Imagine the reaction if a white actor portrayed MLK or Nelson Mandela in a film or play, or had the lead in The Lion King? However selling more product is not one of the reasons they are doing it. Those ranchers usually drive large pickups. Theres nothing like a hay-bale-throwin, truck driven guy who know how to fix things! When I approved advertising campaigns for my product lines, it needed to have actors and scripts representative of the target market we were trying to reach. Gay couples have no business in shows aimed at three year olds. I am so sick and tired of seeing that one race on TV all day!! Since these people believe they are beyond Good and Evil, and the rest of us need to be reduced to savage beasts. Thanks, Jackson. In fact, you hardly see boys at all in commercials now. I have ad blocks on youtube and on many websites. If you find it annoying, its because its not representative of reality. Slavery is the original sin of Americans founding, and we are paying for it over and over again, from the Civil War to affirmative action and now to the over-representation of blacks in TV and print ads. Thanks, Michael. Advertisers are trying to focus more on diversity DEI roles increased 113% across industries from 2015 to 2020, but many DEI roles in advertising are functions of human resources. We see it all the time: the upper-middle-class family wearing upper-middle-class clothes, living in an upper-middle-class home and doing upper-middle-class things, like attending piano recitals, or gaming with pals on razor-thin laptops, or having a backyard birthday party complete with pink princess decorations and a tent and giant bounce-house. What bothers me is that its not just a plethora of blacks, its an over-representation of all minorities. I think it is about destroying the indigenous populations of countries so Germans, English, Americans, etc. Walt Disney did not have a problem depicting masculine heroes. This kind of fake, phony contrivance no longer just looks silly its blatantly lazy, transparent, and insulting to everyone. While I agree with most of the above comments, I feel the old mantra comes to mind follow the money.. Its getting tiring seeing everyone and everything become obsessed with skin color, gender, gender identity, etc. Yes, being a blonde haired man, Ive noticed that too. The female chromosome is XX, the male is XY. But alot of us are tuning out from media like this. For interested Cranky readers, Kris is talking about the Federal Reserve System, a central bank which despite its name is neither federal nor a reserve, and the creation of which in 1913 introduced in the United States a debt-slave system from which we can never get out. Not sure how its Obamas doing but whatever. First, the more brands jump on this bandwagon, the more they transmit a subconscious message of insincerity which leads to eroding trust. Your spot on thats whats going on with todays cancel culture propaganda.its not right to be white in our current society. Then again, we live in an age of extremes the very rich, the very poor and a rapidly shrinking middle. The black pill truth, optimism is great but the reality is here. $1000000 to the first mention of a TV commercial with a Filipino actor and no, not Bruno Mars. Thats why Im voting for the D. Thats the political mentality of so many of us. To your point, Roo91, I tried to find the latest stats for interracial marriages in the U.S. As far as I can tell, about 19 percent of newlyweds today are married to someone of a different race a number thats been ticking up year after year. Recently, I too have seen greater representation of Asians and Hispanics in commercials, while the over-representation of blacks has stayed about the same. And Id still love to whack Mark Fuckerburg with a 36 axe handle every time I see his punk-assed smug mug. White men. It reminds me of an episode on the series Community in which the college mascot wore a tan jumpsuit that covered it head to toe because of the hype about college mascots offending people we will soon have a neutral society, everyone will be light brown. Thank you! I would assume Deltas passenger mix is about 40% white male today. Think there would be a problem? Look at the article Whiteness is a Pandemic. Published on February 05, 2021. There is positively an endgame to complete the destruction of the west underlying all of this. A firestorm indeed, Robert. Ill remind myself you said that the next time Facebook refuses to let me advertise this post due to what they have deemed inflammatory content.. It seems that since the BLM movement really took off in 2020 the advertisers are falling over themselves to be more diverse than the next one. We watch a few shows, mostly our old favorites, with very few new ones. There are no white males other than stupid guys! We are all bludgeoned in the face daily by this nonsense and I am bleeding profusely. We are all human beings with different cultural differences which are good for all. Glad you found us, Kristen. Yes, I agree with the earlier poster in commending you on your courage. Avoiding them is not racism. Vote the D. The 2 DAs running this country are putting us on more commercials and TV. unless he is placed beside a Nubian Goddess as his love interest or something. Ever since George Floyd, it seems that forced diversity has really gotten out of hand. It blew my mind, yes we are being force-fed fake commercials, listen to this agency CEO, unbelievable. Sometimes, its hard to tell. A very simple chromosome test is all that is needed. They say there is no war on Christmas. Now everywhere I turn in commercials, I hear the copy saying everyone, all together, we, inclusive This breaks the irrefutable law in branding that you can not be all things to all peopleever. oh yeah, ive noticed that. Or is that Deltas desired customer mix? I change the tv when a commercial comes on. Sir, step away from the bandwagon, and slowly back away!, said the advertising police to the insincere advertiser. I am so sick of seeing this. I could give hundreds of examples, but a couple of recent examples jump to mind. And lets not forget its also the guns fault. I understand what my staff is going through; I dont have to conduct research studies. 3. I also think this placating the woke crowd will eventually get so out of hand that it will completely alienate white people. It explains the Who, How, and Why of all these social issues. The obsession with 'diversity' in advertising feels a little sinister. Diverse thoughts are contagious, and they add significant value to the ideation process. Its great to hear from someone with marketing knowledge who isnt drunk on the Kool-Aid. Ladies and gentlemen, I am going to re-read this frank and insightful comment again probably a few times and I encourage you to do the same. Tv shows would have you believe all groups of friends are made up of one person each of a different race and a LGBT, its eye rolling ridiculous. I get it, friend. Tribalism isnt going anywhere ever. Thank you for your comment. Im thankful my husband is sometimes rough and insensitive at times about whats going on in the world. The high-end advertising being geared towards blacks is so unrealistic! 90% of the time its one black shooting another. Which I wouldnt have a problem with if it didnt already seem that blacks feature in >50% of car commercials. The neighbors are all black and mixed race. You get the drift. One last point. The foreign-born population was only 5% in 1965 compared with 14% today. I believe it, Janet. As others have posted, advertising is but a cog in the machinery. Infiltrated from within. Yep, that about describes our institutions today. When you see 95% of commercials featuring 95% black people, its because of black producers/directors/executives. Admittedly Im going off of anecdotal evidence, but it seems almost every interracial couple in commercials is black-not black (usually black-white), with the bare minimum being black-not black. There seems to be a concerted effort among companies to replace white people with black. I dont know whats coming over me. Levin is probably the smartest, most observant, most literate social/political commentator out there. Its a good question, Bill. It is pathetic and I refuse to watch all of these commercials and online ads .. This is so far off what is anecdotally obvious to the average TV viewer, that it suggests erroneous data. And I think a lot of people instinctively realize this even if they have difficulty expressing it. Fake advertising, Bob? I am a pasty white Irish girl with blonde hair and blue eyes and I rarely see a woman who looks like me in any ad today and thats not because theyre all black, its because theyre all just not white. Woke companies like Mars are way ahead of you, having already revised their M&M candy characters to reflect a more dynamic, progressive world.. for the winter. Sure, theres probably a small percentage of black and brown folks who live that way, but it seems a cheat, disingenuous and just plain lazy. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pinterest (Opens in new window), claiming that white people are undercounted, ethnic minority consumers actually prefer to see white people in ads, an article condemning Western brands and advertisers for overlooking the vast and diverse Muslim population, this survey from YouGovAmerica, Muslims account for just 1 percent of the U.S. population, their purchasing power is growing 70 percent faster than that of non-Latinos. March 31: Big thanks to Jim Thompson at RedState for linking to my blog post in his article, Opinion: Survey Says: Americans Are Dumber Than a Bag of Rocks, in which he discusses a survey showing just how detached from reality Americans perceptions are about the size of different populations by income, race, religion, gender identity, and more.